PARTNER EVENT: Planning your 2027 Marketing

Description

Join BBB, Central & SE Ohio on September 23 for a free, practical seminar for Accredited Businesses only featuring: 

Steve LeVine Emmy-winning reporter, WSYX ABC 6 / FOX 28 

Gregg Dodd Director of Brand and Marketing Strategy, Ohio Department of Commerce, Division of Liquor Control, and former Marketing Director for the nationally recognized Columbus Metropolitan Library 

AND, 

BBB's own: Melissa Rogner, VP of Marketing & Communications 

Ali Bahns, Director of Regional Advertising & Promotions 

They’ll share practical strategies to help small businesses focus limited time and budget where it matters most for 2027. You’ll learn how to: 

• How to build a focused, manageable marketing plan around clear business goals 

• Choose marketing channels that make the best use of your time and budget 

• Strengthen your local brand through partnerships, community connections, and storytelling 

• Better position your business for local media attention 

• Measure the results that matter and adjust your strategy for 2027 

Plan your 2027 Marketing: Marketing Basics for Small Businesses on a Budget September 23, 2026 9 a.m. to noon BBB, Central & SE Ohio 1169 Dublin Road, Columbus Light breakfast included. Free for local BBB Accredited Businesses.