We’re in the unofficial start of summer, and this time of year is jam-packed with events, holidays, and observances. We recommend conducting a quick AI search for a comprehensive overview of official and unofficial holidays (you wouldn’t want to miss National Ice Cream Day, would you?) and determining what makes sense for your brand. 

While social media is a great way to acknowledge a variety of holidays, if you’re looking to tell a meaningful story or lean into a specific message, we recommend selecting one or two themes to avoid confusion.

Now is also the time to be thinking ahead to planning your back-to-school and fall activations. For many of us, August through October are highly concentrated with community events, fundraisers, and celebrations. If you have something scheduled or are looking to build one into your event lineup, now is the time to start laying out your promotional timelines and assigning critical roles.

Here’s to a great summer! 

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