A message from your account managerMobile commerce generated $2.5 trillion globally* last year – more than 60% of all eCommerce. In 2026, the question isn’t whether to optimize for mobile, but where mobile selling has to work flawlessly. Read on to see how your business may need to adapt. Why mobile is the new sales floorShoppers no longer separate online and in-store. Research shows that four in five consumers* combine digital and physical touchpoints in a single purchase journey, often switching channels based on convenience and context. Whether they’re in a store aisle or scrolling a social feed, mobile is where intent turns into action – and those moments demand speed and zero friction. In-store moments Mobile now shapes in‑store decisions. Nearly three‑quarters of shoppers* use their phones to compare prices, read reviews, check sizes or complete checkout when lines are long. Mobile-optimized product pages, fast load times and frictionless checkout matter otherwise retailers risk losing the sale while the customer is standing feet from the product. Email, SMS and seasonal promotions Campaigns drive traffic but mobile converts them. Email, SMS and push notifications are opened primarily on mobile. This means that promotions must be easy to redeem instantly. Plus, if landing pages or promotions don’t work seamlessly on a phone, even the best campaign can fall flat. Social commerce Social commerce continues to accelerate on platforms like Instagram, TikTok and Facebook. In fact, 73%* of U.S. Gen Z consumers say social media is their main source for discovering new products. From creator content to limited‑time drops, consumers expect product tags, fast-loading pages and wallet-ready checkout without ever leaving the feed. Use Buy Buttons to offer one‑click purchases and to convert interest into sales without a full website checkout (best for single items, limited‑time offers and impulse‑friendly products). Bottom line With increasing frequency, consumers encounter products contextually and act immediately if friction is low. Businesses that treat mobile as the sales floor itself are best positioned to win. Not sure if your customer mobile experience is benefiting you as it should? Your account manager can help assess your current setup and recommend ways to optimize mobile checkout across every sales moment. Back to top |